Farmers markets

Program basics

  • Increases access to and consumption of fresh fruits and vegetables
  • Aim to deliver financial and environmental benefits for stakeholders in local and regional food systems

Strength of evidence

Evidence level: Strong (second-highest tier)

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Strong (second-highest tier)

Ranked as having the second-highest level of evidence by County Health Rankings and Roadmaps


Target population

Community-wide

Program cost

Not available

Implementation locations

  • Nationwide

Dates active

Not applicable

Outcomes and impact

  • Boosts access to healthy food
  • Reduces disparities in access to fruits and vegetables
  • Livelier pedestrian environment in the community as a result of attendant zoning and changes in the streetscape to support markets

Keys to successful implementation

  • Note: This content is under review
  • Zoning reform is often necessary in establishing farmers markets
  • Community-wide education, promotion, and financial incentives can all increase utilization of farmers markets
  • Barriers to farmers market use include transportation issues, lack of information on location and hours, and limited payment methods, like markets not accepting electronic benefit transfer payment for Supplemental Nutrition Assistance Program
  • Increasing transportation options, expanding market hours and locations, promoting awareness, and offering community health education may support farmers market use

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