Programs
August 8, 2022
Health insurance enrollment outreach and support
- Issue Areas
- Health and well-being
Program overview
- Assists individuals whose employers do not offer affordable coverage, who are self-employed, or who are unemployed with health insurance needs
- Can be offered by a variety of organizations
- Outreach effort can vary and are often supported through grants from federal agencies or private foundations
- Strategies
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Navigating health care systems and services
- Cost per Participant
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Not available
- Increased enrollment in health insurance programs, especially among children
- Increased awareness of health insurance availability
- Reduced health coverage disparities across demographics
- Note: This content is under review
- Successful strategies in most states focus on grassroots and community efforts to support enrollment
- Outreach efforts should include inputs from trusted community groups in immigrant and Native American communities
- Investing in social and informational infrastructure that can provide situational targeting during life transitions, such as divorce or job loss, should be a part of enrollment support
- States that expanded outreach efforts and used a combination of methods like text reminders, in person assistance, telephone helplines and media coverage, generally saw higher rates of enrollment
- Barriers to participation include language and translation difficulties and misinformation with respect to the marketplace and its offerings within certain communities
- Outreach programs should use strategies that can provide accurate information in persuasive ways, explaining all benefits and legal requirements and tailored to specific demographic needs