Health insurance enrollment outreach and support

Local governments can invest in this strategy using State and Local Fiscal Recovery Funds (SLFRF) from the American Rescue Plan Act (ARPA).

This strategy can help residents access health services. The U.S. Department of Treasury has indicated that strategies that help achieve this outcome are eligible for the use of Fiscal Recovery Funds.

Assists individuals whose employers do not offer affordable coverage, who are self-employed, or who are unemployed with health insurance needs
Can be offered by a variety of organizations
Outreach effort can vary and are often supported through grants from federal agencies or private foundations

Note: This content is under review
Successful strategies in most states focus on grassroots and community efforts to support enrollment
Outreach efforts should include inputs from trusted community groups in immigrant and Native American communities
Investing in social and informational infrastructure that can provide situational targeting during life transitions, such as divorce or job loss, should be a part of enrollment support
States that expanded outreach efforts and used a combination of methods like text reminders, in person assistance, telephone helplines and media coverage, generally saw higher rates of enrollment
Barriers to participation include language and translation difficulties and misinformation with respect to the marketplace and its offerings within certain communities
Outreach programs should use strategies that can provide accurate information in persuasive ways, explaining all benefits and legal requirements and tailored to specific demographic needs