MORE ABOUT THE STRATEGY USED IN THIS CASE STUDY Supports for expecting parents and families with young children



  • In 2013, Jefferson County (AL), which includes Birmingham, had among the worst infant and maternal health outcomes in the country. Of babies born in the county that year, 11 percent suffered from low birth weight and 12 percent were born preterm. Low-income, first time mothers and their children were among the most vulnerable, but Birmingham offered limited support to this group.

  • In 2017, the Jefferson County Department of Health launched Nurse-Family Partnership (NFP) - Central Alabama in collaboration with the University of Alabama - Birmingham’s (UAB) School of Nursing. The program pairs low-income, first time mothers with a nurse, who regularly visits the participant’s home to provide expert medical care and guidance. By 2021, several health outcomes among participants were better than those of the general population’s, with a preterm birth rate of 8.5 percent compared to 11.9 percent countywide.

  • Keys to the program’s success included early leadership from philanthropic and university leaders to build support to implement the program; leadership from the County Health Department to convene key stakeholders and advocate for county funding; strong evidence demonstrating the efficacy of the NFP model, which built further buy-in; and a deliberate community engagement strategy that strengthened participant recruitment.

  • The biggest challenges the program faced were that demand for services outpaced supply, other maternal healthcare providers were initially skeptical that NFP Central Alabama would duplicate existing efforts, and the COVID-19 pandemic required fast adaptation to continue providing care.

Results and accomplishments


Reduction in preterm births nationally among Nurse-Family Partnership participants, compared to a control group


Rate of preterm births among Nurse-Family Partnership Central Alabama mothers, compared to 11.9% across Jefferson County


of Nurse-Family Partnership Central Alabama mothers employed one year after giving birth, compared to 65.1% of Jefferson County mothers

  • Widespread improvements in maternal and infant health outcomes: In its four years of operation, relative to all Jefferson County mothers who gave birth within the last six years, Nurse-Family Partnership (NFP) Central Alabama has helped decrease the frequency of preterm births for its participants (8.5% vs. 11.9%), increased mothers' employment rates after birth (77.6% vs. 65.1%), increased breastfeeding rates (83% vs. 78%), and improved mental health outcomes among its participants.
  • Doubling the number of families served in four years: Since 2017, NFP Central Alabama has nearly doubled in size, growing from 93 families to 150. To serve the growing client base, the program has tripled the number of nurses on staff (from 2 to 6).
  • Strong buy-in from the public sector: NFP Central Alabama developed a strong relationship with the Jefferson County Department of Health, which has become the program’s largest funder with total support of $2.8 million to date. Mayor Randall Woodfin has also become a vocal supporter of the program, having participated in a home visit in 2019.
  • Growing support for statewide expansion: NFP's strong results in Birmingham, Montgomery, and Tuscaloosa have led to support from local and state leaders for a future statewide expansion.

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What was the challenge?

  • Longstanding challenges in infant and maternal health: For decades, low-income mothers and infants in the Birmingham region experienced some of the worst health outcomes in the country. In 2013, 11% of babies in Jefferson County suffered from low birth weights and 12% were born preterm, compared to national averages of 8% and 11% respectively.
  • Large racial disparities in infant health outcomes: In 2013, the infant mortality rate for Black babies in Jefferson County was nearly triple the national average: 17.8 infant deaths per 1,000 births, compared to 5.96 per 1,000 for all children across the US.
  • Deep disadvantage among many first-time mothers: Many first-time mothers in Birmingham experienced poverty, housing instability, and complex medical needs beyond maternal care, such as mental health issues.
  • Widespread institutional distrust: A long history of mistreatment of low-income families of color in health settings had created a sense of distrust in local medical institutions among many individuals.
  • Few programs and supports for populations in need: While some local clinics addressed prenatal and neonatal health, no programs in the Birmingham region were designed to support first-time, low-income mothers with the intensive support of a specially trained nurse.

What was the solution?

  • Medical care and guidance delivered to families in their homes: Nurse-Family Partnership (NFP) provides first-time, low-income mothers with expert medical care and personal guidance during visits to patients' homes. Regular, scheduled visits begin during pregnancy and continue until the child's second birthday.
  • Support built on a foundation of long-term, trusting relationships: NFP's success is rooted in the long-term relationships that develop between first-time mothers and a nurse. In developing strong connections with their clients, nurses are able to tailor their support and resources to each individual.
  • The UAB School of Nursing delivers NFP model: The UAB School of Nursing was chosen to administer the program, providing nurses, managing all program operations, collecting data, and leading recruitment and communications efforts.

What factors drove success?

  • An aligned vision among philanthropic and university leaders: The Goodrich Foundation, led by Carol Butler, and the UAB School of Nursing, under the leadership of Associate Dean Dr. Cynthia Selleck, served as the initial champions of bringing NFP to Birmingham. Working together, they built a strong case for the program and generated widespread civic support for its implementation.
  • A vocal champion in the County Health Department: Dr. Mark A. Wilson played a critical convening role in building support for NFP Central Alabama among potential funders and civic leaders. His support also led to significant funding for the program from the County Health Department.
  • Data and evidence drive consensus on adapting the NFP model: In addition to strong advocacy efforts from leaders of the County Health Department, the Goodrich Foundation, and the UAB School of Nursing, NFP's 40-year track record, three randomized controlled trials and 14 follow up studies demonstrating positive results, and meticulous data collection standards helped convince skeptical groups of the program's ability to produce positive outcomes.
  • A high-capacity, well-placed organization to administer the program: The UAB School of Nursing was a natural fit to administer the NFP model, with a direct pipeline of skilled nurses, data collection and evaluation capacity, program management capability, and dedicated staff for communications and fundraising.
  • Deliberate community engagement leads to strong recruitment outcomes: Close collaboration with local health clinics, schools, housing agencies, and other community-based service organizations has created a strong recruitment pipeline and client referral network.

What were the major obstacles?

  • Demand outpacing supply: Demand for services far outpaced nurse capacity from program launch, forcing the program to turn away some high-need clients.
  • Overcoming skepticism as an "outsider": With several local providers already seeking to address maternal health outcomes, NFP Central Alabama needed to overcome perceptions of being redundant "outside competition,” but differentiated itself by serving only first-time mothers.
  • Adapting to COVID-19: The COVID-19 pandemic brought the need for a rapid change in care delivery to a telehealth model, with the addition of supply drop-offs to client’s homes.


Implementation process

How did leaders confront the problem?

  • A maternal health crisis: For decades, health outcomes for low-income mothers of color and their babies in Birmingham were among the worst in the nation.
  • Collaboration between local civic and health leaders: Carol Butler, Executive Director of the Goodrich Foundation, and Dr. Cynthia Selleck, Associate Director of the UAB School of Nursing, connect and begin advocating for NFP's expansion to Birmingham. They soon begin working with Dr. Mark A. Wilson, head to the Jefferson County Health Department, to build support for bringing NFP to Birmingham.
  • A public health priority: Dr. Wilson, who had made maternal and infant health a focus since taking office in 2011, becomes a champion for the program's implementation in Birmingham, advocating for its importance at the regularly-convened Maternal Health Roundtable and encouraging civic leaders help fund the initiative.
  • Pipeline of program administrators and nurses: As civic leaders begin to envision how NFP might be implemented in Birmingham, the UAB School of Nursing makes the case that it is uniquely positioned to administer and staff the program, given its pipeline of skilled nurses and fundraising infrastructure.

How was the strategy designed?

  • Decades of results: For more than 40 years at sites across the country, NFP has provided at-risk, first-time mothers with one-on-one support from nurses from pregnancy through the child’s second birthday.
  • An evidence-based approach: The approach has been honed and refined through frequent data-driven evaluations and has served more than 340,000 families since it began formal replications in 1996.
  • Personalized, in-home support: Mothers receive regular home visits from registered nurses, who provide medical guidance and emotional support; nurses are also encouraged to serve as a “bridge” to other crucial social services, such as housing and academic support.
  • Small caseloads: NFP’s model keeps each nurse’s caseload between 25-30 clients, allowing for strong one-on-one relationship building.
  • A long-term growth plan: The UAB School of Nursing team develops a 50-page implementation plan and long-term strategy to implement and sustainably grow the program.

How was the approach funded?

  • $1.6 million in startup funding: As part of the application for NFP's expansion to Birmingham, the Jefferson County Health Department and several foundations, pledged to fund the initial $1.6 million over three years required to launch the program. Public funding from the Health Department came largely from earmarked tax revenues that were administered via the county’s donor-advised fund.
  • Public health support: As the program expanded, total annual funding grew from roughly $924,000 in 2017 to more than $1.7 million for 2020. Jefferson County’s Health Department continues to fund the majority of the Jefferson County program via its donor-advised fund, providing $2.8 million in total support between program launch and today.
  • Contributions from the Birmingham community: Local foundations, including the Community Foundation of Greater Birmingham, the Goodrich Foundation, the Daniel Foundation of Alabama, Walker Area Community Foundation, the Caring Foundation of Blue Cross and Blue Shield of Alabama, and The Overton Project, collectively gave more than $2.2 million from 2017-2020.
  • MIECHV funding for expansion: The State of Alabama provides ongoing supplemental funds to boost NFP’s capacity, especially hiring more nurses to reach new counties. The program has received $130,000 per year since 2018 in MIECHV funding through the Alabama Department of Early Childhood Education to expand to Walker County, and $140,000 per year since 2019 from Alabama’s Department of Human Resources to expand services to Fayette County.

How was the plan implemented?

  • Cultivating local partnerships: With funding, office space, and a pipeline of talented nurses in place, NFP Central Alabama prioritizes engagement with staff at prenatal clinics, housing agencies, court systems, schools, and other community-based organizations. These partners become a de facto referral network, and the program, with two nurses seeing 25-30 clients each, quickly fills to capacity.
  • Community advisory board: NFP Central Alabama creates a community advisory board composed primarily of funders from organizations including the Goodrich Foundation, the Community Foundation of Greater Birmingham, the Daniel Foundation, and the Caring Foundation of Blue Cross Blue Shield Alabama; the board receives quarterly reports on the program’s progress.
  • A careful rollout: By launching the program in a limited capacity (with two nurses, rather than four), NFP Central Alabama had the flexibility to address unforeseen costs and challenges, such as providing nurses with security for some home visits.
  • Public sector engagement: As public health officials became vocal champions, local government and community leaders, such as Birmingham Mayor Randall Woodfin and city councilors, join nurses for home visits and graduation ceremonies, boosting the program’s local reputation.

How was the approach measured and refined?

  • A commitment to evidence: Since it began replicating its model across the county in 1996, NFP has required all sites to engage in rigorous data collection and analysis. Results from other, comparable sites are used in Birmingham to inform practices such as the cadence and length of nurse visits.
  • National organization support: The national organization provides significant training and support to build data collection and analysis capacity at each site, including an extensive manual detailing quantitative and qualitative approaches, to ensure high fidelity.
  • Ongoing internal evaluations: As part of its commitment to continuous quality improvement, leadership at NFP Central Alabama assess outcomes on an ongoing basis, refine nursing doses for individual clients, add wraparound services, and strengthen relationships with local and state service agencies as needed. Such additions included hiring a bilingual certified lactation consultant who also serves as a translator, thus increasing access to the program for Spanish-speaking mothers.
  • Supporting mental health outcomes: At NFP Central Alabama, program staff conducted an analysis of its clients, which revealed a high rate of trauma and mental health diagnoses. This, paired with qualitative reports from nurse home visits, led the program to hire a mental health counselor. Survey data shows that in the two years since the mental health counselor was hired, nearly all participants reported improved outcomes measuring anxiety and depression.